TechCrunch

I am a big Techcrunch fan--even though their current design is painful to look at. Some of the team actually went old school, reading via RSS in an effort to avoid loading the site. When we heard they were looking to redesign their site, we delivered these designs to our friends at TC and apparently they loved them. After multiple meetings, great championing from our friends at TC, and over 18 RFP responses from agencies nation-wide, ZD made a very close 2nd for their AOL backed redesign. These prototypes show what we would have liked to see (at the time). We delivered these with only a small idea of their product goals and design objectives. Some of the decisions were made based on what they currently had in place, but if it were up to us we would like to have seen a less-is-more approach to content and a flexible responsive layout. We made some great connections with new members of the TC team and got the opportunity to hear their goals for the future. It is safe to say, we are optimistic about the direction they are taking the Techcrunch redesign, and are excited to convert from RSS reading.