This Industrial style Ad and Web Campaign was handcrafted by Zumeo Design for the Adidas marketing team. These designs were part of a proposal we presented to Adidas. This campaign is called "Dire". All the photo pieces in this campaign were custom shot by our team. The cityscape was shot in New York City by Aaron Blumenshine and composited with our San Francisco based model. The campaign was created to show our ability to create billboard or magazine ads using custom photo. We also integrated this piece into the web campaign "Show offs" to show the seamless combination of our visual media and web design.
The concept is to communicate the "Dire" need for the shoe.
By Jared Booye & Aaron Blumenshine
See additional credits at the bottom